Keyword research is a must-have strategy if you have any hope of getting traffic from search engines.
This post provides a deeper comparison and analysis of keyword research tools.
UberSuggest
It’s a powerful but free tool by the marketing maverick Neil Patel.
There are tons of features you may love including a content marketing module to access and analyze content.
KWFinder
The interface is great. You get trends,search volume, CPC, and level of difficulty in results. This lets you choose words with the highest traffic potential.
You get to perform deeper analysis on keywords and see which domains are targeting which keywords, the page’s backlinks, social shares, and traffic. With all the dimensions you’re well aware of the associated costs.
Another relevant feature is local keyword research – you can target your search results by city, state or country.
Moz’s Keyword Explorer
There are additional metrics on offer above volume and keyword difficulty.
Opportunity: Relative CTR of the organic results on a SERP
Importance: How critical the keyword is to your campaign
Potential: A combination of all keyword metrics to help you prioritize
Data gets pulled off free and paid searches from Keyword Planner, Google Suggest, and Related Searches. If you’ve already developed a list of keywords with a different tool upload and analysis is possible.
Keyword Tool
Keyword Tool is free to use which makes it a must-have tool.
Drawing on Google Autocomplete data it creates a database of long tail keyword suggestions.
Anyone using Google’s Keyword Planner for keyword research should also use Keyword Tool. Since Keyword Planner is designed for advertisers, it won’t always show lucrative long-tail keywords that Keyword Tool manages to capture.
Up to 750+ keyword suggestions are free. Need more then sign up for the pro version to analyze keywords further and see data such as search volume, CPC on AdWords, and competition.
Keyword research is available for YouTube, Bing, Amazon, and the App Store.
SEMrush
SEMrush is a one-stop shop with an impressive keyword research tool with a huge amount of features.
Search for keywords that perform well on both Google and Bing. Gather in-depth information, including CPC, volume, trend, number of results and ad copies.
Find related keywords and phrase matches
Use the Full Search Report to find relevant alternative search queries for LSI words or alternative targeting.
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